THE FUTURE OF SENIORS TRAVEL RESEARCH WORKSHOP | BONDI ICEBERGS | NOVEMBER 20, 2018

How to attract more senior travellers and then get them to buy over and over. They are the most cashed up, time rich demographic of our lifetime.  

Baby boomers in Australia own 53% of household wealth and it is growing. Targeting this sector is a no brainer.  


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Get in quick, due to the venue size, there are very limited spaces.


PRESENTED BY BRONWYN WHITE. BRAND NEW SENIORS TRAVEL RESEARCH - BE THE FIRST TO HEAR ABOUT IT!

Understand how to meet the changing needs, values and attitudes of the +50s market - the ‘New Young’. The ‘New Young’ will not be defined by age. in fact, they are fighting it more than any other previous generation. And there is a considerable difference between their actual age and the way the ‘New Young’ think of themselves. They have high expectations and expect them to be met, quickly.  

This has profound impact on the way we market, communicate to and innovate in this space. In this workshop you will receive invaluable insights into the new young from the most recent primary research into the sector together with guidance on how to effectively connect with the market Including in the areas of marketing communications and branding. We will help you navigate the nuances, the language, the imagery and the messaging to connect with this market and forge profitable ongoing relationships with a truly disruptive market.


AGENDA

9.30am-10am: Registration  

10.am-11.00am Overview of research findings  

Hot of off the press. An overview of the latest findings of the annual seniors' travel study. Be prepared to challenge your current thoughts ad views.  

Time for questions  

11.15am-1215pm Tips for operationalising the research.  

We cover off innovation and product development opportunities, marketing and briefing your creatives and agencies.  

Time for questions  

12.15pm-12.30pm Break  

12.30pm to 1.30pm Live seniors focus group and working lunch  

Yes, ‘real’ seniors. Make sure you bring your questions to ask our live seniors panel about their travel habits or your ideas, products or destinations. This session will last as long as it needs to so it may go a little over.